Ray Kay Directs Willow Smith’s “Whip My Hair” Video

Willow Smith has an exciting new video for “Whip My Hair” directed by Ray Kay.

“I’m so excited to see all the buzz about this video on the web. Said Ray Kay. “Willow really deserves this, she’s a superstar already. The video will surely be considered a classic a few years from now. I think we managed to create a fresh expression using Willow’s amazing energy, a positive and inspiring concept, and mixing the colors of the sets with Willow’s fashion, which consisted of custom-made clothing and exclusive One Z jumpsuits from California Christiania Republic. She’s a trendsetter already and I’m sure others will be copying her style soon!”

Ray Kay is an award winning Norwegian director and photographer, based in Los Angeles.

He is one of the most sought-after music video & commercial directors in the world now, and has directed the most watched video throughout history on Youtube, Justin Bieber’s “Baby” (342 Million views per September 2010).

Ray Kay mostly directs music videos and has worked with artists such as Lady Gaga, Justin Bieber, Beyoncé Knowles, Enrique Iglesias, Adam Lambert, Cheryl Cole, Diddy, Amerie, Sean Paul, Destiny’s Child, Christina Milian, The-Dream, Backstreet Boys, Ciara, Snoop Dogg, and Ghostface. He also photographs fashion stills and album covers, and has directed commercials for brands such as Pepsi, Head & Shoulders, Zellers and Sport 1.

His music videos have won several awards, including MTV Awards, Much Music Awards and ZTV Awards.