Stephen Gyllenhaal’s GRASSROOTS video contest

Director, Stephen Gyllenhaal (Losing Isaiah, Homegrown) is passionate about indie filmmaking and he wants to give budding filmmakers a chance to get in on the action!

Stephen and the GRASSROOTS team are personally inviting young filmmakers to participate in a CREATE YOUR OWN INFOMERCIAL CONTEST!  The winning video will be featured in the upcoming movie GRASSROOTS starring Jason Biggs (American Pie, My Best Friend’s Girl) and Joel David Moore (Grandma’s Boy, Avatar)


  • The winning video be featured in a scene in the movie GRASSROOTS
  • The winner will be given a screen credit on the film
  • The winning video will appear in the EPK for the film
  • The winning video will be posted on

Anyone interested in entering the contest or learning more about GRASSROOTS the movie can go to the GRASSROOTS facebook page or website for their chance to win!! Contestants should submit a unique and entertaining, 30 second to 2 minute infomercial for a product that suits the time period of this quirky comedy taking place in early 2001. The product can be real or imaginary, as long as it is not a specific brand or does not infringe on any copyright laws. Videos must be suitable for all audiences. Most importantly, Gyllenhaal has instructed filmmakers to “be creative” and “don’t be afraid to think outside the box”.

Contest finalists will be selected by contestants themselves and their friends through online voting, along with a panel of judges made up of the GRASSROOTS cast and crew.

The 5 videos with the most fan votes will become finalists and be featured on the GRASSROOTS website. Additional finalists will be chosen at random by the judges during the voting process. Contestants never know when someone from GRASSROOTS will stop by to comment on their video or choose their piece to join the list of finalists!

The winner will be selected from the group of finalists by director Stephen Gyllenhaal, who will call to notify the winner personally!

The contest will run from October 15, 2010 until December 1, 2010.

For more information find Grassroots the Film on facebook at:

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